Latest posts
Self-improving content: applying Karpathy's "autoresearch" loop to marketing
Karpathy's overnight experiment loop was built for ML. It might be even better suited to marketing.
From agentic workflows to an agentic workforce
The shift from automating processes to staffing positions, and what it means for every team managing AI
Why I use AI to simulate the customer before I write a single word
A practical framework for stress-testing B2B messaging with synthetic personas before budget, design, or ego get involved
How I cope with a new AI model every week
Reflections on speed, systems, and selective attention
Gemini 3: Please welcome your new co-worker
The era of the chatbot has officially ended. What Gemini 3 and agentic AI mean for content and creative folks
The Visual Intelligence Gap Is Closing
Why Google's Pomelli experiment signals a shift from generating assets to understanding design systems
The real bottleneck in AI writing isn’t the model
Why organisations drown in AI-generated slop and how to fix it
Why I'm co-writing with machines
Notes on building a creative relationship with artificial intelligence