Book a Call

Book a Call

Book a Call

Sergio Giannone

Sergio Giannone

AI consultant & content engineer

Agentic content.

Built with you.

Content engines for marketing teams that already know what good looks like. Create more without losing the voice that made your work worth reading.

Agentic content.

Built with you.

Content engines for marketing teams that already know what good looks like. Create more without losing the voice that made your work worth reading.

Agentic content.

Built with you.

Content engines for marketing teams that already know what good looks like. Create more without losing the voice that made your work worth reading.

Work with me

Work with me

Work with me

Worked with:

Worked with:

  • Frasers
  • Sports Direct
  • Flannels
  • Graia
  • Applied AI Academy
  • Frasers
  • Sports Direct
  • Flannels
  • Graia
  • Applied AI Academy
  • Frasers
  • Sports Direct
  • Flannels
  • Graia
  • Applied AI Academy

The problem

AI doesn’t know

what your people know

The model needs specification. It needs context.
Process mapping and context engineering are prerequisites to any work you do with AI. More often than not, this knowledge lives in people’s heads or in scattered documents nobody knows where to find.

The model needs specification. It needs context.
Process mapping and context engineering are prerequisites to any work you do with AI. More often than not, this knowledge lives in people’s heads or in scattered documents nobody knows where to find.

The model needs specification. It needs context.
Process mapping and context engineering are prerequisites to any work you do with AI. More often than not, this knowledge lives in people’s heads or in scattered documents nobody knows where to find.

The outcome

Get a content engine

that scales your voice

Built on top of your foundations and your specific context.

The outcome

Get a content engine

that scales your voice

Built on top of your foundations and your specific context.

The outcome

Get a content engine

that scales your voice

Built on top of your foundations and your specific context.

Context

Context architecture

Your positioning, your ICP, your voice and what good looks like, properly curated for any AI to access it.

Context

Context architecture

Your positioning, your ICP, your voice and what good looks like, properly curated for any AI to access it.

Workflow

The workflows

Brief, draft, check, publish. The whole process written down and running end to end.

Workflow

The workflows

Brief, draft, check, publish. The whole process written down and running end to end.

Quality

Quality gates

A human in the loop where needed, and a system that learns from your feedback.

Quality

Quality gates

A human in the loop where needed, and a system that learns from your feedback.

Voice

The Voiceprint

Your brand and tone of voice guidelines written as clear rules that AI can easily follow.

Voice

The Voiceprint

Your brand and tone of voice guidelines written as clear rules that AI can easily follow.

Discover how

Discover how

Getting started

Walk before you run:

the Blueprint

Skip this part and all you get is AI slop.
In the first phase, I work with you to map out your content processes and curate the data that AI agents need. Only after this step, you can produce high quality content at scale.

Skip this part and all you get is AI slop.
In the first phase, I work with you to map out your content processes and curate the data that AI agents need. Only after this step, you can produce high quality content at scale.

Skip this part and all you get is AI slop.
In the first phase, I work with you to map out your content processes and curate the data that AI agents need. Only after this step, you can produce high quality content at scale.

Use cases

Content engines

built for your needs

From social content to landing pages, all the way through multi-channel engines.

Use cases

Content engines

built for your needs

From social content to landing pages, all the way through multi-channel engines.

Use cases

Content engines

built for your needs

From social content to landing pages, all the way through multi-channel engines.

Long-form and editorial

Articles · Guides · Newsletters

Articles · Guides · Newsletters

Research, drafting and fact-checking in your voice, from brief to published piece.

Landing pages and product copy

Landing pages · Product pages · Category copy

Landing pages · Product pages · Category copy

Conversion copy at catalogue volume, held to the same voice rules as everything else.

Social media

Posts · Carousels

Posts · Carousels

Topic discovery, research and drafts for the feed your buyers read, with a human gate before anything goes out.

Distribution and repurposing

Article → post → email → deck

Article → post → email → deck

Multiply the power of your flagship content to reach wider audiences via different channels.

The multi-channel content system

All of the above, running together

All of the above, running together

A complex, multi-agent system that covers all stages of content creation and distribution. The ultimate shape of agentic content we will be working towards.

See how it works

See how it works

Sergio Giannone

About Sergio Giannone

15 years in content

at startups and global enterprises

I started as a writer, led content at major brands, then co-founded two startups. Today I’m a content engineer helping companies big and small transform the way they produce content with AI, at scale.

Certified Content Engineer
Certified Content Engineer

by

by

AirOps
Microsoft Most Valuable Professional
Microsoft Most Valuable Professional

by

by

Microsoft
I teach AI to CMOs across industries
I teach AI to CMOs across industries

with

with

Applied AI Academy

Read my story

Read my story

Get in touch

Let's make AI your

competitive advantage.

Get in touch

Let's make AI

your competitive advantage.

Get in touch

Let's make AI your

competitive advantage.

Improve and automate your content processes, and let your team focus on delivering high-quality content with the help of AI.

Improve and automate your content processes, and let your team focus on delivering high-quality content with the help of AI.

Book a free intro call

Book a free intro call

See how engagements work

See how engagements work